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Sep 12, 2018
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The Madison Avenue projection comes as the NFL continues to grapple with the cultural fallout of some of its players protesting police brutality and other social injustice issues during the playing of the national anthem . Most TV programs continue to be judged based on the performance of Nielsen’s traditional audience ratings, which are widely referenced in the industry and in the media. In reality, however, advertisers’ focus has moved to http://casinobingonqg.innoarticles.com the so-called C3 (commercial ratings plus three) measure. Since May 2007, sponsors and ad buyers have made the number of viewers who watch a particular show within three days’ of its on-air debut — and don’t skip through the ads – the basis for many of their commercial deals. The C3 rating became part of negotiations between networks and their advertisers as the rise of DVRs eroded viewership of programs – not to mention the commercials that interrupt them. In many cases, a measure known as “C7” that takes into account ad views for up to a week after an initial airing is the basis for pacts, and has become a new choice as streaming video and mobile devices spur even more time-shifted viewing. Linear TV viewership continues to decline as technology allows http://jackpots1tt.wickforce.com couch potatoes to roll over to new screens to watch their video favorites. To be sure, thousands of people continue to watch “Empire” and “The Good Doctor” live as they air, but some portion of that group continues an inexorable exodus to streaming video and mobile devices. These C3 projections should not be taken as gospel.
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